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Thursday 26 June 2008

14:30 - 15:30: CREATING AND IMPLEMENTING STRATEGIES
Click on the title of the Case Study sessions to see the pdfs of the powerpoint presentations. Please note in some cases some slides have been removed in respect of copyright issues. Click on the name of the speaker to go to their biography.

SURGERY

BRAND CONSULTING Speaker: Amitava Chattopadhyay, Insead
Chair: Edward Rozzo, professor at Universita Bocconi 		Strategy and psychology of brandin

CASE STUDIES

STRATEGIC PLANNING Speaker: Gail Lord, Lord Cultural Resources
Speaker: Kate Markert, The Walters Art Museum
Chair: Pedro Martin Almendro, Fundacion Malaga		Strategic planning for museums :
writing, implementing and evaluating the plan
CORPORATE STRATEGY
Speaker: Masina Frost, Tate
Chair: Remi Carlioz, Antenna Audio
Effective Segmentation: A Foundation for Strategy
BLOCKBUSTER STATEGY
Speaker: Jillian Marsh, British Museum
Speaker: Hannah Boulton, British Museum
Chair: Alexia Boro, Peggy Guggenheim Collection
The snowball effect: Blockbuster Strategy - building and sustaining momentum for the First Emperor exhibition

ADVERTISING STRATEGY
Speaker: Ashok Adicéam, Palazzo Grassi -
Speaker: Anouk Aspisi, Palazzo Grassi
Chair: Joëlle Marty, Association Museum Industries
Defining and branding a new international art center in Venice

WORKSHOP

FURTHER THINKING
Speaker: Robert Jones, Wolff Olins
Chair: Damien Whitmore, Victoria and Albert Museum		Expanding possibilities


16:00-17:00: BUILDING ADVERTISING CAMPAIGNS
A new choice of Case Studies and Surgeries - in English only

SURGERIES

CREATIVE CONTENT&Speaker: Juan Cabral, Fallon
Chair: Debra Isaac, Victoria and Albert Museum		Creative Content
BRANDING
Speaker: Robert Jones, Wolff Olins
Chair: Pim Baxter, National Portrait Gallery
Brand strategies for a changing world

CASE STUDIES

ADVERTISING STRATEGY Speaker: Jennifer Francis, Royal Academy of Arts
Chair: Patrick Kelly, The Art Newspaper		How to run a successful advertising campaign in 5 steps

CREATING A BRIEF
Speaker: Nigel Semmens, The National Gallery
Chair: Naomi Grattan, Canadian Museums Association
The Brief: Success or failure can depend on getting this right
PUBLIC SERVICE
Speaker: Monica da Cortà Fumei, Musei Civici Veneziani
Chair: Arthur Cohen, La PlacaCohen
Do we really need an advertising campaign? How to build a communication plan with no financial resources.


Friday 27 June 2008 - ENGAGE YOUR AUDIENCE
Audience Development and New Media - all day at San Servolo

SURGERIES

NEW MEDIA Speaker: Patrick Walker, YouTube/Google
Chair: Will Gompertz, Tate 		How to make video work for you. Online partnerships
NEW MEDIA
Speaker: George Oates, Flickr
Chair: Claire Eva, Tate
How can you get the most out of online communities

CASE STUDIES

NEW MEDIA IN THE ASIAN MARKET Speaker: Pierre Yves Lochon, Sinapses Conseils Château de Versailles
Chair: Jennifer Francis, Royal Academy of Arts		How do you use the internet to reach your real and virtual visitors from Asia : the Japanese and Chinese experiences of Château de Versailles
AUDIENCE DEVELOPMENT
Speaker: Simon McQuiggan, Muse
Chair: Caura Barszcz, Juristes Associés
Approaches to planning effective campaigns based on real audience insight
AUDIENCE DEVELOPMENT
Speaker: Rémi Carlioz, Antenna Audio
Speaker: Matthew Petrie, Discovery Communications
Chair: Nicole Newman, Somerset House Trust
The role of market research in building effective communications