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Thursday 26 June 2008 - EXPRESS YOURSELF
Branding and Advertising Strategies

Click on the title of the Keynote sessions to see the pdfs of the powerpoint presentations. Please note in some cases some slides have been removed in respect of copyright issues.
Amitava Chattopadhyay, INSEAD, Singapore
 
BRANDING IS STRATEGY
Robert Jones, Head of New Thinking at Wolff Olins, UK
 
MUSEUMS NEED A NEW KIND OF BRANDING

 

 Friday 27 June 2008 - ENGAGE YOUR AUDIENCE
 Audience Development and New Media

Click on the title of the Keynote sessions to see the pdfs of the powerpoint presentations. Please note in some cases some slides have been removed in respect of copyright issues.

Laura Pollini, CEO Fabrica,
Benetton Group Communication Research Centre, Italy
 
ANOTHER VIEW: A COMMUNICATION STRATEGY
FROM THE ITALIAN RETAIL INDUSTRY
Patrick Walker, YouTube/Google, London
 
YOUTUBE AND YOU
George Oates, Senior Program Manager, Flickr, USA
 
INTO THE WILD: ENGAGING NEW AUDIENCES
Arthur Cohen, LaPlaca Cohen, New York
 
DEVELOPING NEW AUDIENCES: TODAY AND TOMORROW