Synthese by Dan PorterThursday 26 June 2008 | | |  | Amitava Chattopadhyay,
INSEAD, Singapore
"BRANDING IS STRATEGY"
| | | Robert Jones,
Head of New Thinking at Wolff Olins, UK
"MUSEUMS NEED A NEW KIND OF BRANDING" |
 | Juan Cabral,
Creative Partner, Fallon, UK
"FEAR" |
Friday 27 June 2008
 | | |  | Laura Pollini,
CEO Fabrica, Benetton Group
Communication Research Center, Italy
"ANOTHER VIEW: A COMMUNICATION
STRATEGY FROM THE ITALIAN RETAIL INDUSTRY" | | | Patrick Walker,
YouTube/Google, London
"YOUTUBE AND YOU"
|  | | |  | Georges Oates,
Senior Program Manager, Flick, USA
,INTO THE WILD: ENGAGING NEW AUDIENCES | | | Arthur Cohen,
LaPlaca Cohen, New York
DEVELOPING NEW AUDIENCES: TODAY AND TOMORROW |
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