Previous Conferences Themes & Cities Future Conference Malaga 24 - 26 June 2009 |  | |
Conference BackroundConceptTo provide a service for marketing and communication professionals coming from the cultural sector around the world. Since starting in 2000, the Communicating the Museum conference has become the leading international, annual event for museums professionals involved in all types of communication, from marketing to press and audience development and research - all looking for innovative and fresh ideas.
| 
Auditorium at the Reina Sofia, Madrid |
Objectives
Architectural bicycle tour, Rotterdam 2006
| - to present the best practices from outside industries to show how these can be incorporated into the cultural sector
- to learn from fellow museum colleagues through interactive sessions
- to share and exchange working experiences with other international delegates
- to meet business partners
- to extend the network
- to leave the conference with new ideas and strategies that can be immediately implemented
|
Speakers of past conferences included: - Stéphane Martin, Directeur, Quai Branly, France
- Charles Saumarez Smith, Director of the National Gallery London, UK
- Arthur Cohen, CEO of LaPlaca Cohen, USA
- Damien Whitmore, Director of Public Programmes, Victoria and Albert Museum, UK
- Will Gompertz, Director of Communications, Tate, UK
- Jean Marc Terrasse, Auditorium Director, Musée du Louvre, France
- Dr Nancy Proctor, Head of Product Development, Antenna Audio, USA
- Rose Hiscock, Manager Marketing, Museum Victoria, Australia
- Mario Tascon, Director of Contents, El Pais.com, Spain
- Marc Sands, Marketing Director, The Guardian, UK
- Ed de Heer, Director, Rembandthuis, The Netherlands
- Mark Harrison, Head of Multiplatform, Innovation and Development, BBC Studios, UK
- Gail Dexter Lord, Lord Cultural Resources, Canada
- Thomas Girst, Head of Cultural Communications, BMW Group, Germany
The co-foundersCorinne Estrada
Corinne is the founder and the managing director of Agenda. Started in 1995 as an international ticketing agency specialised in museums, Agenda grew to become a European communication firm offering high quality services to its ever growing client base. Corinne's 15-year professional experience includes successful projects in arts and culture, tourism, and entertainment. She also teaches International Marketing at the Ecole d'Economie Art et de Communication.
|  |
Damien Whitmore
Damien Whitmore has worked in the arts and media for nearly 20 years, having been Director of Communications at the Tate Gallery where he was responsible for public relations, marketing and setting up Tate Magazine in 1994. In 2000, he oversaw and directed the complete rebranding of Tate including the hugely successful launch of Tate Modern. Currently Director of Public Programmes at the V&A, Damein oversees the V&A's exhbitions programme and has rebranded the organisation, launched the widely acclaimed V&A Magazine and more than doubled attendance figures.
|  |
|
