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SPEAKERS AT THE CONFERENCE

Keynote Speakers                                               

Panel Debate Moderator

Chair of Case Study

Case Study Speakers

Keynote SPEAKER

Giandomenico Romanelli, Director- Musei Civici Veneziani
Putting the Arts at the centre of the Political Strategy - Thursday 26 June 2008 - 09:00 am

Nigel SemmensBorn in Venice on 1 February 1945, Giandomenico Romanelli took his degree in Literature from Padua University in March 1969, thereafter working as a researcher in that university's Institute of Art History. In 1972 he was appointed to teach the History of Architecture at the IUAV in Venice, a position for which he was subsequently awarded tenure. At present he lectures on Museology and History of Collecting at the Venice University of Ca' Foscari. He was appointed Director of the Musei Civici Veneziani in 1979, and since 2000 has also been Head of the Venice City Council's Cultural Activities Dept. He was also a member of the Committee responsible for setting up the Italian National Museum System. He has been a member of the National Council for Cultural Heritage and of that council's Artistic and Historical Heritage Committee. He is currently President of the Academic Board of the Musei Tridentini. He has published numerous books and essays on the history of architecture and urban planning, with particular reference to Venice and the Veneto and the periods of the 18th, 19th and 20th century. Working in collaboration with Venice City Council, he has since 1979 organised and curated a number of exhibitions regarding art and art history, both in Europe and America.

Keynote SPEAKER and surgery animator

Amitava Chattopadhyay, the L'Oréal Chaired Professor in Marketing-Innovation and Creativity-Professor of Marketing at INSEAD, Singapore
Branding is Strategy
Misina  Malepei Fros - Thursday 26 June 2008 - 09:30 am

Amitava holds a Ph.D. from the University of Florida and a PGDM from the Indian Institute of Management, Ahmedabad. Professor Chattopadhyay is an expert on branding. His research has focused on branding, communications, and new product development and marketing, and the research has appeared in several journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science and Long Range Planning. He is on the editorial review boards of the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of International Business Studies, and the International Journal of Research in Marketing, among others. He has been a member of the Advisory Board of the Association for Consumer Research. For his research, he has been the recipient of the Robert Ferber Award. Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, and communication strategy for MBA and Ph.D. students. He has taught in executive programs/consulted with multinational firms in Europe, The Americas, Asia, Australia and Africa. He is on the board of directors/advisory boards of several companies.

Keynote SPEAKER, surgery animator and chair of the workshop

Robert Jones, Head of New Thinking at Wolff Olins, London
Museums need a new kind of Branding - Misina  Malepei FrosThursday 26 June 2008 - 10:15 am

Robert Jones is head of new thinking at Wolff Olins, the brand consultants. He is author of The Big Idea (Profile Books, 2000), and is currently writing Brand Next. Over the last fifteen years, Robert has helped over fifty organisations, in the UK and globally, to find their big idea, ranging from Credit Suisse to Amnesty International. Robert is deeply involved in cultural and heritage organisations, and has worked with Tate, the National Trust, Historic Royal Palaces, CABE, the Aldeburgh Festival, the National Portrait Gallery and the National Maritime Museum. For six years, Robert was a member of the Council of the National Trust. Robert teaches branding for the Clore Leadership Programme and the Museum Leadership Programme.

Keynote SPEAKER and surgery animator

Juan Cabral, Creative Partner, Fallon Agency, LondonMisina  Malepei Fros
Fear - Thursday 26 June 2008 - 11:30 am

Juan studied graphic design and painting before starting his career in advertising as a creative at Agulla & Baccetti in Argentina where he worked on Telecom, Renault, Sprite and HSBC among others. He moved to Mother in 2001 to work on Orange, The Observer and Campbell's Fray Bentos. He joined Fallon in 2004 and has worked on BBC, Sony (including BRAVIA 'Balls', 'Paint', 'Play-Doh'), Cadbury (including the 'Gorilla' commercial for Cadbury Dairy Milk, which he also directed) and the Tate (awarded Grand Prix at Cannes 2006). Juan's accolades include seven Cannes Lions, One Show Grand Prix (2007), two BTAA Grand Prix (2007), Epica Grand Prix (2007), three Clio Gold, two D&AD Yellow Pencils, two Creative Circle Grand Prix (2006, 2008) and the Argentinean Creative Circle Grand Prix to name a few.

Keynote SPEAKER

Laura Pollini, CEO Fabrica, Benetton Group Communication Research Centre, Misina  Malepei FrosVenice
Another View: A Communication Strategy from the Italien Retail Industry- Friday 27 June 2008 - 10:00 am

Laura Pollini is at present CEO of Fabrica, Benetton's communication research centre, having been since 1991 press and communication director of the Benetton Group. Being directly involved in the direction of this applied creative laboratory, Laura supervises all the activities of the different Fabrica departments, where communication is used to transmit the company's vision through different means: graphics, design, music, cinema, photography, publishing and Internet, in the ongoing task to marry culture and industry (to name a few: Colors Magazine, the 11 movies produced by Fabrica Cinema and "Fabrica: Les Yeux Ouverts", the exhibition hosted by the Centre Pompidou di Parigi, the Milano Triennale, the Shanghai Art Museum and by the Shiodomeitalia Creative Center in Tokyo). Prior to the Benetton experience she has worked for Italtel, IBM and Fininvest, where she was responsible for public relation, marketing and communication. Having an extensive background in communications she has co-authored several books and contributed to numerous international conferences. Laura has taught for five years Strategy and Corporate Communication at the IUAV University in Venice.

 

Keynote SPEAKER and surgery animator

Patrick Walker Director of Video Partnerships, YouTube/Google, Europe, Middle East and Africa
YouTube and You- Friday 27 June 2008 - 10:30 am

Misina  Malepei FrosPatrick Walker joined Google in January 2006 to lead the development of content strategy and partnerships for Google Video in Europe, the Middle East and Africa. He has over 15 years of experience in the television, radio and online media industry, including his tenure as General Manager of International Video Services for RealNetworks, where he was instrumental in launching Real's first premium audio and video services in Europe, Asia and Latin America. While at Real, Patrick was also responsible for developing direct-to-consumer broadband video products with partners such as UEFA, BBC Worldwide and Channel 4. Patrick began his career in international media and technology as a TV producer for Japan's public broadcaster, NHK. While in Tokyo, he produced and directed award-winning educational and documentary TV programmes and participated in the launch of the world's first HDTV channel.He later joined BBC News a Senior Broadcast Journalist in Japan and South East Asia. Returning to London in 2000, Patrick accepted a role with TWI's management team to launch one of the earliest 'converged' web and TV services.Patrick holds a Master's degree in International Administration, Planning and Social Policy from Harvard and a Bachelor's degree in Journalism from the University of Southern California. He also studied at Keio University in Tokyo and the University of Paris.


Keynote SPEAKER

George Oates, Senior Program Manager, Flickr
Into the Wild: Engaging with new audiences - Friday 27 June 2008 - 11:45 am

George OatesGeorge Oates is an award-winning, world-renowned web designer. A member of the founding team that built Flickr, she is fascinated by collaboration, organic information systems and virtual society. For the past four years, she was the Lead Designer of flickr.com, and has recently transitioned into the role of Senior Program Manager. Her first project in the new role is The Commons on Flickr, an opportunity for Flickr members to participate in describing the world's publicly held photography collections. Her goal now is to continue dialogue with interested institutions around the world and to grow the Commons program carefully.

Keynote SPEAKER and surgery animator

Arthur Cohen, Chief Executive Officer / Strategy Director, LaPlaca Cohen, New York
Developing New Audiences: Today and Tomorrow - Friday 27 June 2008 - 15:30

Arthur CohenResponsibilities. Arthur supervises branding and advertising/media strategy at LaPlaca Cohen. He consults directly with senior staff and Board members on these and other communications and strategic planning issues, and is recognized as instrumental in advancing the field of cultural branding and organizational vision development through his professional, academic, and lecturing activities. These include speaking engagements to cultural professionals and Board members throughout the United States and Europe, and serving as Associate Professor at NYU, where he teaches Cultural Branding to graduate students in the Visual Arts Administration program.
Background. Arthur is a graduate of Harvard Business School and the University of Pennsylvania, and attended the London School of Economics. Prior to co-founding LaPlaca Cohen, he served as a consultant to leading cultural organizations, including The Getty Museum, the Whitney, and the American Museum of Natural History; public relations consultant to Giorgio Armani; and Communications Director and later acting Deputy Director at the Institute of Contemporary Art, Boston. Previously, he held brand management positions at Procter & Gamble and Gillette. Arthur is the Vice Chairman of the Smithsonian Archives of American Art, a Board member of the Architectural League of New York, the Institute of Contemporary Art at the University of Pennsylvania, and the Provincetown Art Association and Museum, and serves on the Modern and Contemporary Collections Committee of the Harvard University Art Museums, and the Visiting Committee of the Harvard Medical School Center for Experimental Medicine. He lives in New York City and Cape Cod.

PANEL DEBATE MODERATOR

Damien Whitmore, Director of Public Programmes, Victoria and Albert Museum, London
Marketing museums: what is the future - Thursday 26 June - 12:15

Damien WhitmoreDamien Whitmore has worked in the arts and media for nearly 20 years, having been Director of Communications at the Tate Gallery where he was responsible for public relations, marketing and setting up Tate Magazine in 1994.
In 2000, he oversaw and directed the complete rebranding of Tate including the hugely successful launch of Tate Modern. Currently Director of Public Programmes at the V&A, Damien oversees the V&A's exhbitions programme and has rebranded the organisation, launched the widely acclaimed V&A Magazine and more than doubled attendance figures.

 

PANEL DEBATE MODERATOR

Will Gompertz, Director of Tate Media, Tate, London
How new media and audience research can be made to work for museums - Friday 27 June 2008 - 12:30

Damien WhitmoreWill is Director of Tate Media with responsibility for Digital/Online, TV, Communications (Press and Marketing, Design and Print), TATE ETC. (magazine publishing), Membership and the Box Office as well as all major public events, such as The Long Weekend, and promotional ventures.
Biography:

  • Director of Tate Media since 2006
  • 2002 to 2006 - Director of Communications, Tate
  • 1996 to 2002 - Founding director of Purple House, publishing many titles including ZOO, the visual arts quarterly
  • 1990 to 1996 - Founding director of Shots Ltd, a publishing company specialising in the moving image

Will Gompertz is a Board member of the National Campaign for the Arts and Chair of the National Museum Directors' Conference Marketing Group. http://www.tate.org.uk/

Chair of Case Study

Pedro Martín-Almendro, Director, Fundación Málaga, Malaga
Strategic planing for museum: writing, implementing and evaluating the plan - Thursday 26 June - 14:30

Damien WhitmorePedro Martín-Almendro is 49. He studied law and practised for 22 years before dedicating himself to FUNDACIÓN MÁLAGA, a Cultural Foundation owned by 35 private companies which operates in Málaga (Spain) since September 2002. As Director of Fundación Málaga, he is producing, together with his team, a patronage under three guidelines: Plurality of owners, that implies internal democracy; Multiplicity of areas, which implies relations with many different professionals; and a dedication to Málaga, that means the search for perfection in our homeland, in connection with anybody who has a say. Pedro has also recently been nominated a member of the Conseil du Musée de Pierres Precieuses in Málaga (Art Natura).

Chair of Case Sudy and case study speaker

Rémis Carlioz, VP, Marketing & Communications, Antenna Audio and Managing Director, Southern Europe, Antenna Audio
Chair: Effective Segmentation: A Foundation for Strategy - Thursday 26 June - 14:30
Speaker: Knowing your audience by working with audioguides. results of an international research - Friday 27 June 2008 - 14:30

George OatesRémi Carlioz oversees Antenna Audio's operations in Southern Europe (France, Italy, Spain), looking after clients such as le Louvre, Versailles, Pompidou, the Vatican, Reina Sofia, among other ones. He recently saw is role extended to VP, marketing and communications for Antenna Audio, overlooking branding, research, marketing and communications for the company in relationship with Discovery Communications. He joined the company in 2006 with an extensive background in audio-based production and media : he was executive producer of the U.S.-based walking tour company, Soundwalk, and managing director of Vitaminic's peoplesound in France, as well as Chairman of the Board for FranceMP3. Earlier, Carlioz worked at the Benchmark Group, where he was a senior analyst, and served as CEO for the iconic photographic Studio Harcourt. Rémi has a degree in Chinese from the University of Paris VII and in Political Science from the IEP Grand École.


Chair of Case STudy

Alexia Boro, Director of External Affairs of the Peggy Guggenheim Collection, Venice
The Snowball Effect: Blockbuster Strategy: From Marketing to Press. Example of the First Emperor - Thursday 26 June 2008 - 14:30

George OatesAlexia Boro holds a Ph.D. from the University Ca' Foscari, Venice in Indian and Oriental Asian Civilisations. Her research has focused on the development of Asian cities in the 20th century and especially on the case of Tokyo in relation with the modernization of its architecture and urban planning. For her research, in 2001 she was granted with a scholarship by the International Research Center for Japanese Studies in Kyoto. There she has focused on the importance of marketing and communications strategies in the improvement of the image and reputation of Tokyo after the Second World War. From 2002 she has taught courses on Translation Studies from Japanese into Italian at Ca' Foscari University. At the same time, she has begun working in the filed of communications as Assistant to the Head Press Officer of the Biennale di Venezia, Visual Arts and Architecture Departments. From 2004 she has been working as Officer for Press and Communications at the Peggy Guggenheim Collection and from 2007 she is responsible also of the External Affairs of the museum. She lectures occasionally for Universities, writes some journalism, reviews and scholarly articles.

Chair of Case Study

Joëlle Marty, President of the Museum & Industries Association (AMI)
Defining and Branding a new art center in Venice - Thursday 26 June - 14:30

Damien Whitmore

The Association is the link for all specialists in the business of culture and tourism. Created in 1996, there are now more than 100 members. http://www.museum-industries.com/. She is also a founder of Museum Expression a highly regarded and successful trade conference and fair for cultural enterprises and museums worldwide. Joelle has:

  • Extensive experience in establishment and training of professional cultural retail organisations
  • a strong experience in the fashion and textile industry in France and abroad,
  • a strong knowledge of cultural enterprise in the museum world in France and abroad
  • a network of foreign correspondents in Europe, Asia and North America,
  • a strong experience of foreign business

For the last 12 years, she has continued to be a consultant for Museum Expressions' professional trade fair for cultural gifts and museum objects which she created in 1996. In 1987, BTC was originated, as an international marketing office specialised in sourcing and international promotion. Previously, she has spent 10 years in the United States, of which 5 years she was in charge of the promotion of French fashion and textile at the French Embassy in New York before joining the Fédération de la Maille in Paris, France where she was Head of the International Division.

 

Chair of Surgery

Pim Baxter, Director of Communications and Development & Deputy Director, National Portrait Gallery
Branding - Thursday 26 June - 16:00

Damien WhitmorePim has headed up the Communications and Development Department at the National Portrait Gallery since 1997. She has a team of eighteen staff whose responsibilities include media relations, press, marketing, visual identity, market research, audience development, corporate and statutory fundraising, donor development and internal and external events, including the Friday evening music programme. Pim is a member of the senior management team, and has recently also taken on the role of Deputy Director. Prior to the National Portrait Gallery Pim spent nine years at the National Theatre, firstly as Marketing Manager and then within various roles in the Development Department. Pim is on the Board of the Gate Theatre in Notting Hill as well as Arts Inform (an organisation which builds relationships between professionals within the cultural industries and schools and colleges) and ALVA (the Association of Leading Visitor Attractions). Pim has been a mentor for the Arts Marketing Association, the City University Cultural Leadership Programme and as part of the Creative Partnership programme of mentoring, co-ordinated by Arts Inform, she was mentor for two years to a teacher at the Shapla Primary School in Tower Hamlets.

Chair of Surgery

Debra Isaac, Deputy Director of Public Affairs, Victoria and Albert, London
Creative Content - Thursday 26 June - 16:00

Damien WhitmoreDebra Isaac is Deputy Director of Public Affairs at the V&A. She is responsible for major media and marketing campaigns for exhibitions and the V&A's Future Plan. She was previously a senior press manager at English Heritage and a journalist working for newspapers and magazines including Harper's Bazaar and The Daily Telegraph. She was educated at Oxford University where she read Politics, Philosophy and Economics.

 

 

chair of case study

Patrick Kelly, Marketing Manager, The Art Newspaper
How to run a succesful advertising campaign in 5 steps - Thursday 26 June - 16:00

naomi grattanPatrick Kelly has worked at The Art Newspaper as Marketing Manager since 2003. Previous to that his background was in the book publishing world. Since joining The Art Newspaper Patrick has also managed the daily fair newpapers that have been launched at Art Basel, Frieze Art Fair and Art Basel Miami Beach. The Art Neswpaper is a monthly publication and has an international readership. It is widely regarded as the leading authority on arts news worldwide.

 


chair of case study

Naomi Grattan, Director of Communications, Canadian Museum Association
How to write a brief - Thursday 26 June - 16:00

naomi grattanNaomi is the Director of Communications for the Canadian Museums Association. She has worked in museum communications for the past 7 years, with the CMA, the Canadian War Museum, the International Centre for the Study of the Preservation and Restoration of Cultural Property based in Rome, and the MacLaren Art Centre, a regional Canadian gallery. Prior to museums, Naomi was a brand manager and interface designer in the high tech sector. She has a honours degree in Rhetoric and Writing from the University of Waterloo.

 

chair of case study

Claire Eva, Head of Marketing, Tate, London
Sharing online communities as a part of your strategy - Friday 27 June 2008 - 11:45 am

naomi grattanClaire Eva is the Head of Marketing for Tate. Claire has worked with Tate for 7 years, initially in marketing manager roles for both Tate Britain and Tate Modern. She oversees marketing strategy and research as well as working on innovative ideas for exhibition and collection campaigns. Before Tate, Claire managed the marketing for the Hayward Gallery and National Touring Exhibitions in London, as well as press and marketing for Arnolfini, Bristol. She studied Art and Related Arts at the West Sussex Institute before going on to study the Communications, Advertising and Marketing diploma with the CAM Foundation.

 

chair of case study

Caura Barszcz, Directrice de la Publication, Juristes Associés, Paris
Approaches to planning effective campaigns based on real audience insight. - Friday 27 June 2008 - 14:30

naomi grattanCaura Barszcz is the Editor in Chief of Juristes Associés, a specialised media for professional service firms. She has collaborated on numerous financial magazines including the most well known titles such as L'Entreprise, L'Expansion and Le Nouvel Economiste. Through her activities, Caura has also developed special links with the museum world especially in terms of sponsorship and marketing. Caura is the author of acclaimed works and studies: Le guide des cabinets d'avocats d'affaires and Le guide des cabinets d'audit et d'expertise comptable, Editions du Management. She was the president of the international committee for the Legal Marketing Association (LMA) in 2003. She runs various think tanks on marketing and communication as well as management and strategy.

 

chair of case study

Nicole Newman, Director of Development, Somerset House, London
Knowing your audience by working with audioguides. results of an international research - Friday 27 June 2008 - 14:30

naomi grattanNicole Newman has been Director of Development of Somerset House since May 2008, setting up their new fundraising department. For the past five years she was Head of Corporate Partnerships at the V&A establishing their corporate sponsorship programme and developing major partnerships with brands like Habitat, French Connection and HSBC. Prior to the V&A, Nicole worked in Corporate Development at Tate and the British Film Institute. She is President of the inaugural CultureBusiness conference in Paris in November 2008, organised by Agenda and a key speaker for the Nordic Museum Leaders Programme.

 


case study Speaker

Gail Dexter Lord, Co President, Lord Cultural Resources, London
Strategic planing for museum: writing, implementing and evaluating the plan - Thursday 26 June - 14:30

Damien WhitmoreGail Dexter Lord is Co-President of Lord Cultural Resources, the world's largest cultural planning firm, having conducted more than 1,600 projects in 41 countries. Gail is committed to assisting museums, communities and cities to develop and communicate their cultural resources. She has assisted in the establishment of many new museums such as the Smithsonian National Museum of African American History and Culture and the Canadian Museum for Human Rights. Her clients include: Tate Modern, Louvre Lens, Museo Guggenheim Bilbao and the National Art Museum of China. Gail is an internationally recognised speaker and author. Her most recent book is "The Manual of Strategic Planning for Museums," co-authored with Kate Markert.



case study Speaker

Kate Markert, Associate Director, Walters Art Museum
Strategic planing for museum: writing, implementing and evaluating the plan - Thursday 26 June - 14:30

naomi grattanShe has worked in Kate Markert is the Associate Director of the Walters Art Museum, and oversees the education, finance, development, operations and marketing divisions. She works closely with the board to assure the efficiency and effectiveness of its governance structure and process; and facilitates master planning and strategic planning for the museum. She was the director of the Wadsworth Atheneum Museum of Art in Hartford, Connecticut from 2000- 2003 and deputy director and acting director of the Cleveland Museum of Art (1995 - 2000). She has a master of arts in art history from the University of Maryland, College Park and a masters degree in business administration from Johns Hopkins University. In 2007, she published, with Gail Lord, The Manual of Strategic Planning for Museums (Altimira Press).

 

case study speaker

Masina Malepeai Frost, Head of the Director's Office, Tate, London

Effective Segmentation: A Foundation for Strategy - Thursday 26 June - 14:30

Misina  Malepei FrosMasina is Head of the Director's Office and Secretary to the Board of Trustees at Tate, with responsibility for guiding Tate's strategy; corporate governance; internal and external policy; and external relations functions. After concentrating in urban studies and politics at Brown University, Masina was based in the US, Brazil, and Switzerland working for the strategy consulting firm Monitor Group, which was founded in 1983 by Harvard strategy expert Michael Porter. Masina specialised in the areas of corporate and commercial and marketing strategy, working for a range of international clients in the consumer and retail industries. Since 2004, Masina has worked with top cultural organisations in New York and London on a variety of topics relating to corporate and marketing strategy. Masina also has an MBA from Harvard Business School.

 

case study speaker

Jillian Marsh, Head of Marketing, British Museum, London
The Snowball Effect: Blockbuster Strategy: From Marketing to Press. Example of the First Emperor - Thursday 26 June 2008 - 14:30

Arthur CohenJillian Marsh joined the British Museum in February 2005 after working at the National Gallery in London. Prior to her relocation to the United Kingdom four years ago, Jillian was responsible for developing the marketing campaign to support the launch of Brisbane City Council's key 'Creative City' project - Museum of Brisbane. Jillian has worked in senior consultant roles at three of Australia's leading integrated marketing and public relations consultancies and has undertaken investor relations, issues management, marketing communications and brand development projects for clients in sectors ranging from science and defence to tourism and the arts.

 

case study speaker

Hannah Boulton, Head of Press and PR, British Museum, London
The Snowball Effect: Blockbuster Strategy: From Marketing to Press. Example of the First Emperor - Thursday 26 June 2008 - 14:30

Arthur CohenHannah Boulton is the Head of Press and PR at the British Museum. In her seven years at the Museum she has been involved in large-scale press campaigns for the opening of the Great Court and the Enlightenment Gallery and for special exhibitions including Ancient Persia, Michelangelo Drawings and most recently The First Emperor: China's Terracotta Army. She has also worked on campaigns to highlight damage to Iraq's cultural heritage. Previously she worked with the fashion media promoting clothing and beauty brands for Harvey Nichols.

 

case study speaker

Ashok Adicéam, Head of Development (consultant), Palazzo Grassi, Venice
Defining and branding a new international art center in Venice - Thursday 26 June - 14:30

Arthur Cohen Ashok Adicéam arrived in May 2008 to Venice from Miami where he was head of the French Cultural Services. He has been appointed by Palazzo Grassi as a Consultant to conduct the Development Projects. In Miami, he was particularly in charge of monitoring the Contemporary Art Exhibitions from France during Miami Art Basel, the programming of Films from the French Speaking world within Miami International Film Festival, the international events during "Nuit Blanche Miami"(2007/2008). His previous assignments in Paris (2003-2006) were at the office of the Director General of International Cooperation of the Ministry of Foreign Affairs and Deputy Director of La Maison des Cultures du Monde (The House of Cultures of the world). His postings abroad as Director of French cultural Centers and Cultural Attaché, include Africa (Nigeria, 1994-1996), India (1997-2000) and Europe (Scotland-UK, 2001-2003). His expertise is in international cultural and educational cooperation, management and development of strategies for cultural centres (audience, partnerships and fundraising). Ashok's education includes a Phd in political science from the Ecoles des Hautes Etudes en Sciences Politiques. He has contributed to numerous publications, most recently: 'La Francophonie, une chance pour la Mondialisation' ed. Le Sénat ; 'Les Arts Africains Célébrés', Le Monde Diplomatique, Oct. 2006 and 'La Politique culturelle française' », ed. MCM, June 2001.

 

case study speaker

Anouk Aspisi, Head of Communications, Media Relations and PR, Palazzo Grassi, Venice
Defining and branding a new international art center in Venice - Thursday 26 June - 14:30

Arthur CohenHead of Communications, media relations and PR of the Palazzo Grassi, Anouk Aspisi has been working in the information and communications field for more than 14 years both in France and in Italy, with a specialisation in the sector of private and public cultural organisations. Prior to her arrival in Venice, she was responsible for developing the communications strategy to support the launch of the Foundation Chirac. In Paris, Anouk was Head of Communications of "francofffonies! le festival francophone en France" (Culturesfrance, French ministry of Foreign Affairs), raising the awareness of the French public and key institutions on the cultures, arts, languages and politics of the Francophone world. From 2000 to 2004, Anouk was in charge of Corporate Communications and International and Media Relations of the Romaeuropa Festival in Rome (major contemporary art festival in Italy, promoting artists from all over the world). Anouk's skills are very diversified and cover three main fields: journalism; communications and multimedia. In addition, experiences in all kinds of media have developed her strong expertise in editorial responsibility, writing, planning, team management and up to date communications technics. She studied political sciences, communications and journalism.

case study speaker

Nigel Semmens, Head of Communications, the National Gallery
The Brief: Success or failure can depend on getting this right. How to write one and what to include - Thursday 26 June - 16:00

Nigel SemmensNigel Semmens is Head of Communications at the National Gallery. Prior to that he worked for the British Council in London, first as Director of Press and Public Relations managing the British Council's relationship with the media and Parliament and overseeing the production of corporate literature, and then as Director of Business Relations with responsibility for fundraising. He has also worked for Sotheby's as Senior Press Officer and the South Bank Centre in London.

 

case study speaker

Monica da Cortŕ Fumei. Head of Marketing, Communications and Press Office, Musei Civici Veneziani
Do we really need an advertising campaign? How to build a communication plan with no financial resources.
- Thursday 26 June - 16:00

Nigel SemmensMonica da Cortŕ Fumei has worked in cultural activities in Venice since 1978. From 1981 to 2001 she coordinated the organisation of numerous exhibitions at various museums, including the Doge's Palace, the Museo Correr and Ca' Rezzonico. Covering different aspects of history and art history, these events involved her in forming work groups with major experts in the field and in collaborating with important international institutions.The experience acquired also in the communication of exhibitions she applied when she has been Head of Marketing and Communications for the Musei Civici Veneziani since 1999. Here, the various methods and techniques of communication have been applied to guarantee that the cultural resources of this group of museums are most fully - and profitably - exploited by the public. To this end, Monica has published books, guides and CD ROMs with various publishers. She has also produced children's books and essays on marketing and management in the museum sector.

 

case study speaker

Pierre-Yves Lochon, Associate Director, SINAPSES Conseils, Paris
How do you use the internet to reach your real and virtual visitors from Asia: the Japanese and Chinese experience of Château de Versailles - Friday 27 June 2008 - 14:30

Nigel SemmensHaving held, for 12 years, various development posts in the audiovisual sector (Canal+, Lagardčre, and France Televsion), Pierre-Yves Lochon setteled in China to co-organise a French cultural festival. On his return to Paris in 2005, he created the company SINAPSESconseils, specialising in digital cultural and educational resources, and the cultural relations between France and Asia. He has coordinated since 2005 the Grand Versailles Digital project and advises several other French cultural institutions on how to develop their digital skills and relations with Asia. http://www.sinapsesconseils.net/

 

case study speaker

Matthew Petrie, Vice President, Strategic and Digital Media Research, Discovery Communications, Silver Spring, USA
Knowing your audience by working with audioguides. results of an international research - Friday 27 June 2008 - 14:30

George OatesMatthew provides cross-network research and analytics, focusing on consumer behavior and broad-and niche-focused consumer trends, providing insight that help guide the growth of the company's traditional and emerging media businesses. Matthew also leads the company's global research initiatives

 

 

case study Speaker

Simon McQuiggan, Managing Partner, Muse, London
Approaches to planning effective campaigns based on real audience insight. - Friday 27 June 2008 - 14:30

naomi grattanSimon started his career as a Graduate Trainee at Nestlé, one of the worlds most highly regarded Marketing organisations, where he became Nescafé brand manager. His desire to work on lifestyle brands took him to inBev, the worlds biggest brewer, managing brands such as Heineken and Stella Artois, eventually becoming Marketing Director, which was preceded by a spell at London Business School. He then joined IPG, the global Marketing Services group, as Managing Director of their strategy business, LoweBrand, where he was also a group board member. He is a founder of the Solomon Group, working day to day in Muse, their strategy consultancy, where he deals with a variety of cultural venues, such as British Museum, Southbank Centre, V&A, National Gallery, and Natural History Museum. He has worked on over 40 Museum and Gallery projects dealing with issues as diverse as audience insight, campaign planning, exhibition attendance forecasting and advertising evaluation.


graphic facilitator

Dan Porter, Graphic Facilitator, London

Arthur CohenDan Porter worked at Arken Museum for Moderne Kunst in Copenhagen and at Tate Modern in London before setting up his own company to produce innovative interpretation media for museums and galleries. He won a BAFTA as designer/producer of i-Map, an interactive tool for Tate Online aimed at the visually impaired. He has also worked widely as a creative consultant, using rapidly conceived graphics to help capture discussion, map ideas and communicate strategy. Assignments have ranged from product design sessions with Nokia in Scandinavia to health initiative workshops with the World Health Organization in Africa. Other clients include BP, Orange, Diageo and the UK Home Office.