The CTM11 Conference is sponsored by FUNDACION MAPFRE
Location: Robert-Schumann-Saal, Museum Kunstpalast
08:30 REGISTRATION at Museum Kunstpalast (in the foyer)
09:30 WELCOME
> Beat Wismer, General Director/ Member of the Board Museum Kunstpalast
> Carl Grouwet, Commercial Director/ Member of the Board Museum Kunstpalast
Opening CTM11:
> Corinne Estrada, CEO of Agenda and Founder of CTM
> Damien Whitmore, President of CTM and Deputy Director of External Relations at the Victoria and Albert Museum.
DIGITAL EXPERIENCE
Noreen K. Ahmad - LaplacaCohen, New York
Culture Track 2011: Taking the pulse of the American cultural consumer
Attitudes, trends, and behaviors among over 4,000 American cultural consumers are revealed and analyzed in the recently completed national survey, Culture Track 2011. The study investigates motivators and barriers to participation in cultural events across the United States, including the lingering effects of the economic recession on cultural consumers and the quickly evolving use of social media as a channel for information- and opinion-gathering about cultural activities. Now in its fifth installment, Culture Track has taken the pulse of the American cultural market for nearly a decade.
Amit Sood, Google Art project: What, Why, Where to next?
Amit Sood, Head of Art Project, Google:
"This initiative started as a ‘20% project’ by a group of Googlers passionate about making art more accessible online. Together with our museum partners around the world we have created what we hope will be a fascinating resource for art-lovers, students and casual museum goers alike - inspiring them to one day visit the real thing."
Over the last 20 months Google has worked with 17 art museums including, Altes Nationalgalerie, The Freer Gallery of Art Smithsonian, National Gallery (London), The Frick Collection, Gemäldegalerie, The Metropolitan Museum of Art, MoMA, Museo Reina Sofia, Museo Thyseen - Bornemisza, Museum Kampa, Palace of Versailles, Rijksmuseum, The State Hermitage Museum, State Tretyakov Gallery, Tate, Uffizi and Van Gogh Museum.
Each of the museums has worked in extensive collaboration with Google, providing expertise and guidance on every step of the project, from choosing which collections to feature; to advising on the best angle to capture photos; to what kind of information should accompany the artwork.
Projects have been developed through 3 main fields :
>“Explore museums with Street View technology”
> Super high resolution feature artworks
>“Create your own collection”
11:15 Coffee break
> Corinne Estrada, CEO of Agenda and Founder of CTM
> Jan Bossier, CEO ARTSPOT
CONNECT WITH YOUR AUDIENCE: A MIX OF VISUAL ART AND MUSIC
Everything you always wanted to know about Wikipedia (but were too afraid to ask)
Plenary workshop conducted by 5 international experts from the Wikimedia Foundation – introduction to wikipedia to improve your organisaition’s visibility
Work together to build a document of good practices
Led by Liam Wyatt, Wikimedia Foundation Cultural Partnerships Fellow
14:00 Networking Lunch at E.ON
3 sessions repeated 3 times: at 15:15, 16:15 and 17:15
each session lasts 45mn
all sessions are held in the Museum Kunstpalast
1- Using Guerilla Campaign to create experiences
Barbara Wiench, Head of Marketing/ Sponsoring/ Private Contributions Museum Kunstpalast, Germany
When do visitors’ experiences start? Do they start inside the museum or even way before? With its outstanding guerilla campaign “ART SET(S) FREE!” the Museum Kunstpalast made use of outdoor spaces to create visitor’s experience.
2- Moving forward with mobile: need there be an App. for that?
Loïc Tallon, Pocket Proof, UK
This is not a session about technology. It is a session about mobile experiences, what makes for a good mobile experience, and how an institution might go about delivering such an experience.
We're also going to ask whether anyone really does hate audio guides.
3- The Museum's online strategy
Victor Samra, MoMA, USA
How The Museum of Modern Art's uses social media and audience participation to create its recent digital campaigns, and how do they engage audience with the museum's content. The Museum of Modern Art : a place that fuels creativity, ignites minds, and provides inspiration.
4- Conversational Marketing for museums in a digital age
Alex Morrison, Cogapp, UK
How should museums adapt their marketing practice to the digital media revolution ? This session will explore the new science of conversational marketing in a digital and social media landscape. We are going to pull together as much information as we can from our projects and our clients to give you a survey of current best practice. Examples will come from major and not so major museums, mainly art museums, on both sides of the Atlantic. We'll explore key issues, talk about trends and invite participants to contribute their own experience and ask critical questions. This will be an interactive and participatory session - the more you bring, the more you benefit.
5- So tell us what you think
Christopher Bazley, Antenna International, UK
The wealth of potential that presents itself to make our museums truly interactive spaces that can enter into mutually enriching dialogues with visitors is exciting - but potentially confusing! Join us as we bring you the latest groundbreaking initiatives from Antenna International - the undisputed world-leader in handheld interpretation in the global cultural arena. From embracing the newest technology to provide truly interactive in-gallery lessons for classes, to the latest in tour ideas for the whole family to how best to engage visitors and stimulate dialogue with them, to reaching global audiences and stimulating discussion through social networks, this session promises to bring some of the most interesting and innovative ideas from around the world.
6 - The phygital tour - A physical/digital museum experience
Lien de Keukelaere - Museum MAS, Belgium
The phygital tour - a physical/digital museum experience
Imagine having control over a museum tour guide through the arrow keys of your keyboard. Directing him through the museum in real time while sitting at home in front of your computer. The new museum MAS in Antwerp made it possible with an online interface which enabled people from the whole world to visit the museum as if they were there.
>> Wikimedia community lounge - in the afternoon
In the lounge of Museum Kunstpalast
A Wikipedia lounge, presented in association with wikipedian experts, organises one to one session of half an hour with CTM11 delegates to learn how to improve the museum wikipedia content;
Led by Liam Wyatt and 5 Wikipedians from France, Germany, Spain, Czech Republic and the UK
Break out sessions will be led by each Wikimedia project manager in group of 2 to 3 delegates (run every 30 minutes) :
1. UK/US and Australian and all English speaking destinations
2. Southern European countries
3. Eastern Europe
4. French speaking countries
5. German speaking countries
18:30 Welcome reception at K21 - Kunstsammlung Nordrhein-Westfalen
Welcome speech by:
Dr. Marion Ackermann, Artistic Director/Executive Board of the Kunstsammlung Nordrhein-Westfalen - about the artistic profile of the Kunstsammlung
Dr. Hagen Lippe-Weißenfeld, Commercial Director/Executive Board of the Kunstsammlung Nordrhein-Westfalen - about the Corporate Design and Branding of the Kunstsammlung
19:00 - 20:00: Private visits organised at K21
Guided tours in English, French and German
In K21 Ständehaus, the permanent collection consists of international contemporary art, such as photography from artists like Andreas Gurski, Jeff Wall, Thomas Struth; installations and sculptures from international artists e.x. Tony Cragg, Ilja Kabakov, Paul Mc Carthy, Monika Sosnowska. We show “Intensif-Station” - 26 room-installations with actual artistic positions, from Thomas Hirschhorn, Monica Bonvicini, Hans-Peter Feldmann. At the same time, the exhibition “Big Picture” video-installations from Jason Rhoades, Shirin Neshat, Dominique Gonzalez-Foerster is on display.
Optional visit of K20 Grabbeplatz permanent collection showcasing local contemporary artists and the show “Aufruf zur Alternative” in the Schmela Haus near K20.
Location: Robert-Schumann-Saal, Museum Kunstpalast
DAY 1 - WEDNESDAY 6 JULY 2011
from 8:30 to 18:00
08:30 REGISTRATION at Museum Kunstpalast (in the foyer)
09:30 WELCOME
> Beat Wismer, General Director/ Member of the Board Museum Kunstpalast
> Carl Grouwet, Commercial Director/ Member of the Board Museum Kunstpalast
Opening CTM11:
> Corinne Estrada, CEO of Agenda and Founder of CTM
> Damien Whitmore, President of CTM and Deputy Director of External Relations at the Victoria and Albert Museum.
DIGITAL EXPERIENCE
Engage with the digital industry’s influencers and leaders in the museum world
Chair : Raoul Thill, Consultant in Branding
Keynotes:
Noreen K. Ahmad - LaplacaCohen, New YorkCulture Track 2011: Taking the pulse of the American cultural consumer
Attitudes, trends, and behaviors among over 4,000 American cultural consumers are revealed and analyzed in the recently completed national survey, Culture Track 2011. The study investigates motivators and barriers to participation in cultural events across the United States, including the lingering effects of the economic recession on cultural consumers and the quickly evolving use of social media as a channel for information- and opinion-gathering about cultural activities. Now in its fifth installment, Culture Track has taken the pulse of the American cultural market for nearly a decade.
Amit Sood, Google Art project: What, Why, Where to next?
Amit Sood, Head of Art Project, Google:
"This initiative started as a ‘20% project’ by a group of Googlers passionate about making art more accessible online. Together with our museum partners around the world we have created what we hope will be a fascinating resource for art-lovers, students and casual museum goers alike - inspiring them to one day visit the real thing."
Over the last 20 months Google has worked with 17 art museums including, Altes Nationalgalerie, The Freer Gallery of Art Smithsonian, National Gallery (London), The Frick Collection, Gemäldegalerie, The Metropolitan Museum of Art, MoMA, Museo Reina Sofia, Museo Thyseen - Bornemisza, Museum Kampa, Palace of Versailles, Rijksmuseum, The State Hermitage Museum, State Tretyakov Gallery, Tate, Uffizi and Van Gogh Museum.
Each of the museums has worked in extensive collaboration with Google, providing expertise and guidance on every step of the project, from choosing which collections to feature; to advising on the best angle to capture photos; to what kind of information should accompany the artwork.
Projects have been developed through 3 main fields :
>“Explore museums with Street View technology”
> Super high resolution feature artworks
>“Create your own collection”
11:15 Coffee break
LAUNCH
ANEXT: a platform to Reach the Press> Corinne Estrada, CEO of Agenda and Founder of CTM
> Jan Bossier, CEO ARTSPOT
CONNECT WITH YOUR AUDIENCE: A MIX OF VISUAL ART AND MUSIC
Music performance by the German artist Michael Bradke
How to analyse paintings through music at the Museum Kunstpalast, Neue Pinakothek Munich, Kunsthalle Mannheim or Museum Ludwig Cologne... How to seduce the audience and engage them to take part in Interactive animations – from basics of art and music. Using tools, space, forms and structures, composing and improvisation, themes and motives through singing and clapping sound colours, clapping rhythms, imitating reality, a real experience...
CONVERSATION
How brands can help museums thrive
Damien Whitmore, President of CTM and Deputy Director of External Relations at the Victoria and Albert Museum in conversation with leading brand consultant Jane Wentworth of Jane Wentworth Associates
CONVERSATION
Wikipedia and the British Museum: a love affair?
Matthew Cock, Head of web at the British Museum
interviewed by Raoul Thill, Chair
Wikipedia demonstration
Everything you always wanted to know about Wikipedia (but were too afraid to ask)Plenary workshop conducted by 5 international experts from the Wikimedia Foundation – introduction to wikipedia to improve your organisaition’s visibility
Work together to build a document of good practices
Led by Liam Wyatt, Wikimedia Foundation Cultural Partnerships Fellow
14:00 Networking Lunch at E.ON
Learning sessions
3 sessions repeated 3 times: at 15:15, 16:15 and 17:15each session lasts 45mn
all sessions are held in the Museum Kunstpalast
1- Using Guerilla Campaign to create experiences
Barbara Wiench, Head of Marketing/ Sponsoring/ Private Contributions Museum Kunstpalast, Germany
When do visitors’ experiences start? Do they start inside the museum or even way before? With its outstanding guerilla campaign “ART SET(S) FREE!” the Museum Kunstpalast made use of outdoor spaces to create visitor’s experience.
2- Moving forward with mobile: need there be an App. for that?
Loïc Tallon, Pocket Proof, UK
This is not a session about technology. It is a session about mobile experiences, what makes for a good mobile experience, and how an institution might go about delivering such an experience.
We're also going to ask whether anyone really does hate audio guides.
3- The Museum's online strategy
Victor Samra, MoMA, USA
How The Museum of Modern Art's uses social media and audience participation to create its recent digital campaigns, and how do they engage audience with the museum's content. The Museum of Modern Art : a place that fuels creativity, ignites minds, and provides inspiration.
4- Conversational Marketing for museums in a digital age
Alex Morrison, Cogapp, UK
How should museums adapt their marketing practice to the digital media revolution ? This session will explore the new science of conversational marketing in a digital and social media landscape. We are going to pull together as much information as we can from our projects and our clients to give you a survey of current best practice. Examples will come from major and not so major museums, mainly art museums, on both sides of the Atlantic. We'll explore key issues, talk about trends and invite participants to contribute their own experience and ask critical questions. This will be an interactive and participatory session - the more you bring, the more you benefit.
5- So tell us what you think
Christopher Bazley, Antenna International, UK
The wealth of potential that presents itself to make our museums truly interactive spaces that can enter into mutually enriching dialogues with visitors is exciting - but potentially confusing! Join us as we bring you the latest groundbreaking initiatives from Antenna International - the undisputed world-leader in handheld interpretation in the global cultural arena. From embracing the newest technology to provide truly interactive in-gallery lessons for classes, to the latest in tour ideas for the whole family to how best to engage visitors and stimulate dialogue with them, to reaching global audiences and stimulating discussion through social networks, this session promises to bring some of the most interesting and innovative ideas from around the world.
6 - The phygital tour - A physical/digital museum experience
Lien de Keukelaere - Museum MAS, Belgium
The phygital tour - a physical/digital museum experience
Imagine having control over a museum tour guide through the arrow keys of your keyboard. Directing him through the museum in real time while sitting at home in front of your computer. The new museum MAS in Antwerp made it possible with an online interface which enabled people from the whole world to visit the museum as if they were there.
>> Wikimedia community lounge - in the afternoon
In the lounge of Museum Kunstpalast
A Wikipedia lounge, presented in association with wikipedian experts, organises one to one session of half an hour with CTM11 delegates to learn how to improve the museum wikipedia content;
Led by Liam Wyatt and 5 Wikipedians from France, Germany, Spain, Czech Republic and the UK
Break out sessions will be led by each Wikimedia project manager in group of 2 to 3 delegates (run every 30 minutes) :
1. UK/US and Australian and all English speaking destinations
2. Southern European countries
3. Eastern Europe
4. French speaking countries
5. German speaking countries
18:30 Welcome reception at K21 - Kunstsammlung Nordrhein-Westfalen
Welcome speech by:
Dr. Marion Ackermann, Artistic Director/Executive Board of the Kunstsammlung Nordrhein-Westfalen - about the artistic profile of the Kunstsammlung
Dr. Hagen Lippe-Weißenfeld, Commercial Director/Executive Board of the Kunstsammlung Nordrhein-Westfalen - about the Corporate Design and Branding of the Kunstsammlung
19:00 - 20:00: Private visits organised at K21
Guided tours in English, French and German
In K21 Ständehaus, the permanent collection consists of international contemporary art, such as photography from artists like Andreas Gurski, Jeff Wall, Thomas Struth; installations and sculptures from international artists e.x. Tony Cragg, Ilja Kabakov, Paul Mc Carthy, Monika Sosnowska. We show “Intensif-Station” - 26 room-installations with actual artistic positions, from Thomas Hirschhorn, Monica Bonvicini, Hans-Peter Feldmann. At the same time, the exhibition “Big Picture” video-installations from Jason Rhoades, Shirin Neshat, Dominique Gonzalez-Foerster is on display.
Optional visit of K20 Grabbeplatz permanent collection showcasing local contemporary artists and the show “Aufruf zur Alternative” in the Schmela Haus near K20.
