The CTM11 Conference is sponsored by FUNDACION MAPFRE
Location: Robert-Schumann-Saal, Museum Kunstpalast
Day 3 - FRIDAY 8 JULY 2011
8:30 to 9:20: Committee Meeting
Invitation to all delegates to come and discuss the next CTM conferences. We welcome your ideas, suggestions and partnership
MONETIZING EXPERIENCE
Challenges facing cultural brands
Chair: Corinne Estrada, CEO Agenda
9:30 Introduction
by Nicole Newman, English National Opera, UK
success stories : 2 european models
keynotes
Your Most Important Asset?
Putting your customers at the heart of your thinking
By Laura Wright, TATE, London
Laura will talk about how Tate Enterprises has used gallery visitor segmentation to inform its retail and product development strategies. She will talk about some of the successes and limitations of this approach and outline some projects which are currently in development
The Museum and You
By Eléonore Valais de Sibert, Head of Individual Giving at the Louvre Museum.Discover some of the best projects that have been built at the world's leading museum. Eleonore Valais-de Sibert will explain how the museum played a pioneer role in France in defining an overall fundraising strategy towards individual donors, from successful and innovative programs such as the Cercle des Jeunes Mécènes (Young Patrons Circle) to the unprecedented public campaign to acquire the Renaissance Masterpiece The Three Graces by Lucas Cranach.
11:15 Coffee break
time for inspiration
Football: what makes them so successful?By Philippe DIALLO
Director of the Professional Football Clubs Union in France (UCPF), and Vice President for the Chamber of Disputes in FIFA, and the UCPF’s representative in the European Association of Football Leagues.
The aim of this keynote is to inspire the creative thinking required to run highly effective sponsorships campaign to promote arts
Philippe will present the best practices in sports to raise money.
CONVERSATION AND DEBATE
Success with Sponsors: Do's and Don'tsDorothée von Posadowky, with Nicole Newman, Philippe Diallo, Eléonore Valais de Sibert
Dorothee von Posadowsky has been in charge of cultural communication at E.ON since 2002. E.ON is one of the German leading sponsors in the arts. Dorothee's previous responsibilities included the management of sponsoring activitites at Dresdner Bank AG in Frankfurt and of cultural sponsoring at Sponsor Partners GmbH in Bonn.
KEY LEARNINGS
with Jane Wentworth14:00 Lunch at E.ON
learning sessions
3 sessions: at 15:15, 16:15 and 17:1513 - Effective sponsorship sales and sponsorship measurement
William Fenton, Sponsorship Consulting, Brussels
This session is a quick fire interactive tour of the most challenging areas in sponsorship by William Fenton Director of Sponsorship Consulting, Editor of The World Sponsorship Monitor and co-author of The Sponsorship Handbook. It looks at why most sponsorship proposals fail, and the importance of preparation, research and timing. There will be some tips for better sponsor servicing and renewals combined with a look at some of the methods being used by sponsors to measure return on investment (ROI) and return on objectives (ROO).
14- Increase resources : from ticketing to gift voucher
Thibault Manchon, Cultival, Paris
This learning session will focus on ways to create new ideas to generate new businesses. Cultural organisations have to control their operating costs and develop internal sources of revenues. Cultival manages these challenges in major museums in France and heritage sites.
15- Make new friends: small individual donors
Christelle Lafon, Fundraising Consultant , Paris
Why would you invest in a time-consuming program with a small return on investment? Who are these people who would give to your organization and do they really exist? How do you convince them to give you some money and feel good about it?
16- Enriching the sponsorship structure by innovative projects
Maurice Lausberg, Actori for the Bavarian State Opera, Munich
The Bavarian State Opera is one of the leading cultural institutions in the fields of sponsorship and fundraising. At the core of its success lies a productive interaction between a clearly structured institutional fundraising concept and innovation driven projects developed for and with the sponsors. Prof. Maurice Lausberg, head of the development unit at the Bavarian State Opera, will identify key learnings for museums focusing on the award-winning projects “Oper für alle!” and “Pavillon 21 MINI Opera Space”.
17- Money Matters: the business case for brand
Jane Wentworth, London
Do you know what the big idea is at the heart of your organisation?
Leading brand consultant Jane Wentworth will be using some unusual techniques during her interactive workshop to get you thinking about how a big idea can help your organisation both save and make money.
Look forward to some speed dating!
18- Slow hours at the museum
Cornelia Heising, Kunstsammlung Nordrhein-Westfalen, Düsseldorf
and Julia Voswinkel, KPMG, Düsseldorf
How can you attract visitors during slow hours in the museum? How does the cooperation between the museum and the sponsor work? What are the challenges? These will be questions approached during this learning session.
>> Wikimedia community lounge - in the afternoon
In the lounge of Museum Kunstpalast
A Wikipedia lounge, presented in association with wikipedian experts, organises one to one session of half an hour with CTM11 delegates to learn how to improve the museum wikipedia content;
Led by Liam Wyatt and 5 Wikipedians from France, Germany, Spain, Czech Republic and the UK
Break out sessions will be led by each Wikimedia project manager in group of 2 to 3 delegates (run every 30 minutes) :
1. UK/US and Australian and all English speaking destinations
2. Southern European countries
3. Eastern Europe
4. French speaking countries
5. German speaking countries
20:00 Farewell dinner at the Lido restaurant the Media Harbor (optional)
