Fleur-Christine Swoboda Marketing & Communication Manager Ines Groß-Weikhart Head of Art Education Albertina “The Albertina masterclasses : Focus on Children”
When
they were founded in 2007, nobody expected the Albertina masterclasses
to become one of the museum's biggest success stories. The idea behind
these afternoon classes was to provide regular art lectures and
workshops for children aged 6 to 12 years. This made the Albertina the
first public, non-school organisation nationwide where children learned
how to deal with art and got the opportunity to experience art by
trying out artistic techniques in regular classes.
In June 2009,
the exhibition “Young Masters” showcased the art work of 40 children in
one of the Albertina's exhibition halls. This event received an
enormous response and made the project known to the public. Six months
before the Ministry of Education announced free entrance to the museums
for all children, the Albertina pioneered the idea of supporting
families throughout the duration of the exhibition. | |
Claudia Bauer Head of Press and Marketing
Anne-Sophie Christensen Head of Projects Kunsthalle Wien “Bringing education and research to online audiences: Kunsthallewien.at"
Taking
art education seriously also means granting virtual access - without
financial barriers. After its relaunch, www.kunsthallewien.at will
present itself as a fun and interactive multimedia site, as well as an
impressive information platform and academic research station.The
implementation of a wide-ranging research area constitutes a unique
feature among Austrian art institutions' websites.
The Ursula
blickle videoarchiv is a collaborative project of the Ursula Blickle
Foundation, Germany, the Vienna University of Applied Arts and
Kunsthalle Wien. Conceived as a digital media library and a site for
student, research and curatorial practice; the archive offers competent
information about the latest tendencies in video art. The focus is on
Austrian art from the mid-1990s until today.
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Jan Bossier Founder and General Manager Jef Vanbockryck Chief Technician Ravi Art Guides “The Scent of Ostend: bring your collections to audiences outside the walls of the museum”
At
the dawn of a massive breakthrough of Mobile Internet. Museums, art
galleries and cultural institutions are given the chance to easily
reach new audiences both inside and outside the museum walls. This
workshop will show how easy it is to build and publish a mobile tour of
your collection.
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Phil Allison Producer/Publishing Director CultureShock Media “The Online Press Center by CultureShock Media”
In
February 2010, CultureShock Media created an online portal for the
Rolex Learning Center, one of Europe's most ambitious new buildings for
learning, designed by the internationally acclaimed Japanese
architectural practice SANAA and located on the banks of Lake Geneva.
The
website acted as a new, innovative online tool to help press offices
and PR companies coordinate a global campaign , providing a stylish
internationally acclaimed face for the project. It has received
attention around the world.
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Peter Kratochvil Marketing and PR
Philipp Nowotny Project Manager « Attractions » Manova Gmbh “Museum 360° : Customer Relationship Management tools”
While
on the road to professionalizing museums and strategic audience
attraction development, having the right data available at the right
time gives reassurance when making tough management decisions -
especially in times of shrinking budgets. As a foundation, the tourism
market research specialist, MANOVA, is presenting results from its
successful benchmarking & monitoring tool “WEBMARK Attractions”
which has been implemented internationally. This includes results found
regarding: trends, sources of information, communication efficiency,
motives, most important factors influencing visitor satisfaction and
more. Further to this, MANOVA presents an international culture
monitoring tool which analyses visitor trends and provides information
about cultural affection of international visitors and non-visitors, as
well as new developments towards a 360° view of your museum.
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Alexander Stickelberger Director Wolfgang Schreiner Partner Nous Guide "Mobile Interpretation between Education and Marketing: the SFMOMA case”
The
Multimedia agency, “Nous”, based in Vienna and San Francisco has
developed a mobile interpretation tour together with a team at the
SFMOMA in San Francisco. One of their goals was to enable the SFMOMA to
edit and publish its rich multimedia content on multiple platforms such
as: multimedia guides, iPhones or iPads (and other android devices for
example). The in-house tours were launched at the 75th anniversary show
in December 2009 after intense concept and working phases. The project
highlighted the extent to which the core of a museum, i.e its content
production and its interpretation of art, can be a goldmine for
communicating with visitors and thus establishing strong links with Web
2.0 platforms such as Twitter and Flickr
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