TOURS
Please tick the appropriate box next to the visit you would like to attend.
Please note numbers are limited for each visit. Places will be on a first come first served basis.

WEDNESDAY 25 JUNE 2008 – choice of 5 tours

	1. Palazzo Ducale Time: anytime between 14:00 to 17:00 Fully booked, please choose a different tour ! Free audio guides allowing participants to explore the palace. Voucher available from registration. Maximum 20 audio guides
	2. Secret Itineraries within the Palazzo Ducale Time: 14:00 to 15:00 Fully booked, please choose a different tour ! "Casanova's story at the Palazzo Ducale" Guided tour in English. Tour starts at Registration. Maximum 25 people
	3. Private visit of Palazzo Cappello Time: 14:30 to 16:00 "The secret of stucco in the ballroom and alcoves of Venetian palaces in the 18th century" (in Italien, text will be provided in English) Guided visit with Venetian expert Francesco Amendolagine. Tour departs from Registration at Palazzo Ducale. Maximum 30 people
	4. Private guided tours of Museo Correr Time: 15:30 to 17:00 Two groups of 20 people each, in English. Meet outside Museo Correr.
	5. Private visit of Palazzo Mocenigo Time: 16:00 to 17:00 Fully booked, please choose a different tour ! One of the most beautiful palaces of the 16th century, located directly on the Grand Canal, between the Rialto Bridge and St Mark's Square, Palazzo Mocenigo offers insight into the history of a Doge's life in the Venice of past centuries. Tour departs from Registration at Palazzo Ducale. Maximum 30 people

SATURDAY 28 JUNE 2008 – choice of 4 guided tours of Venice

All tours are conducted in English and will depart from St Mark's Square (except tour N°2) at 11am

	1. Oriental Venice – Maximum 30 people visit of sites with a muslim, byzantine and greek influence
	2. Gallerie dell'Accademia - Maximum 20 people please meet outside the Accademia’s entrance
	3. Bellini & Veronese paintings in Venetian churches - Maximum 30 people
	4. In Corto Maltese's footsteps tour – Maximum 30 people

COCKTAIL RECEPTIONS
Please tick if you will attend

	1. Wednesday 25 June at 20:00 at Palazzo Grassi
	2. Friday 27 June at 20:00 at Ca’Rezzonico

CASE STUDIES AND SURGERIES
Please tick the appropriate box next to the case study and/or surgery you would like to attend.

In order to submit your questions for consultation in the surgery sessions please send your question to Rosalind Hesketh, rhesketh@agendacom.com, with the name of the Surgery Speaker in the subject line.

THURSDAY 26th JUNE 2008 – BRANDING and ADVERTISING

First session: 14:30 – 15:30
CREATING AND IMPLEMENTING STRATEGIES
Choice of Case Studies and Surgeries - in English only

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SURGERY

	1. Strategy and psychology of branding SPEAKER: Amitava Chattopadhyay, INSEAD BRAND CONSULTANCY

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CASE STUDIES

	1. Strategic Planning for Museums: writing, implementing and evaluating the plan SPEAKER: Gail Lord, Lord Cultural Resources SPEAKER: Kate Markert, The Walters Art Museum STRATEGIC PLANNING
	2. Effective Segmentation: A Foundation for Strategy SPEAKER: Masina Frost, Tate CORPORATE STRATEGY
	3. The Snowball Effect: Blockbuster Strategy – building and sustaining momentum for ‘The First Emperor’ exhibition SPEAKER: Jillian Marsh, British Museum SPEAKER: Hannah Boulton, British Museum BLOCKBUSTER STRATEGY
	4. Defining and branding a new international art centre in Venice SPEAKER: Ashok Adicéam, Palazzo Grassi SPEAKER: Anouk Aspisi, Palazzo Grassi BRANDING

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WORKSHOP
Open to senior staff only, directors and members of board, with at least 5 years experience at senior management level

	1. Expanding possibilities SPEAKER: Robert Jones, Wolff Olins FURTHER THINKING

Second Session: 16:00 – 17:00
BUILDING ADVERTISING CAMPAIGNS
A new choice of Case Studies and Surgeries – in English only

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SURGERIES

	1. Brand strategies for a changing world SPEAKER: Robert Jones, Wolff Olins BRANDING
	2. Creative Content SPEAKER: Juan Cabral, Fallon CREATIVE CONTENT

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CASE STUDIES

	1. How to run a successful advertising campaign in 5 steps SPEAKER: Jennifer Francis, Royal Academy of Arts ADVERTISING STRATEGIES
	2. The Brief: Success or failure can depend on getting this right. How to write one and what to include SPEAKER: Nigel Simmens, The National Gallery CREATING A BRIEF
	3. Do we really need an advertising campaign? How to build a communication plan with no financial resources SPEAKER: Monica da Cortà Fumei, Musei Civici Veneziani PUBLIC SERVICE

FRIDAY 27th JUNE 2008 – NEW MEDIA AND AUDIENCE DEVELOPMENT

14:30 – 15:30
CREATING AND IMPLEMENTING STRATEGIES
Choice of Case Studies and Surgeries – in English only

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SURGERIES

	1. How to make video work for you. Online partnerships SPEAKER: Patrick Walker, YouTube/Google NEW MEDIA
	2. How can you get the most out of online communities SPEAKER: George Oates, Flickr NEW MEDIA

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CASE STUDIES

	1. How do you use the internet to reach your real and virtual visitors from Asia: the Japanese and Chinese experiences of Château de Versailles SPEAKER: Pierre-Yves Lochon, Sinapses Conseils NEW MEDIA IN THE ASIAN MARKET
	2. Approaches to planning effective campaigns based on real audience insight SPEAKER: Simon McQuiggan, Muse AUDIENCE DEVELOPMENT
	3. The role of market research in building effective communications SPEAKER: Rémi Carlioz, Antenna Audio SPEAKER: Matthew Petrie, Discovery Communications AUDIENCE DEVELOPMENT

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