Communicating the Museum - Vienna 2010 - Speakers - Keynote Sessions

Damien Whitmore Director of Public Programmes Victoria and Albert Museum This year our president Damien Whitmore, head of Public Programmes at the Victoria & Albert Museum will start the conference by delivering an inspiring speech about the fundamentals of developing audiences drawing from his experience as directing the complete rebranding of the Tate including the hugely successful launch of the Tate Modern. At the V&A, Damien oversees the museum's exhibition programme and has rebranded the organisation, launched the widely acclaimed V&A magazine and more than doubled attendance figures.
Françoise Serralta Trends and Research Manager PeclersParis Françoise Serralta is in charge of PeclersParis strategic planning and conducts surveys on the evolution of our lifestyles, consumer trends and strategic orientations. She also oversees publications, especially Futur's, PeclersParis most forward looking tool box : a key to innovation to understand evolving societal values and anticipate future consumers behaviours while offering a 'look and feel' tangible recommandations With more than 30 years of experience within the agency Françoise has been instrumental for a vast array of prestigious clients in areas as diverse as luxury, industry, software or the wine business. Françoise lectures widely across the globe
SAMUEL BAUSSON Webmaster, Museum of Natural History, Toulouse Samuel has been the webmaster of the Natural History Museum of Toulouse for 3 years and counting. He was interested in both Anthropology and web design from very early on in his life, attending Grinnell College (Iowa) where he already started combining the two, thus paving the way for his future job as a developer of interactive sharing platforms on ideas, arts and science. Samuel has worked in several institutions including the French Ministry of Culture in 1998 before joining the 'Museum' Since 2007 Samuel has been instrumental in putting the Museum on its social media rails, foreseeing the great opportunity of engaging online visitors, many of whom are not regular onsite visitors for a mid-size institution willing to significantly raise its profile. After 2 years of trials and errors, he has thoughts to share on what it takes to migrate institutions to those platforms, to listen to and negociate an audible voice in the global conversation, to foster a vibrant online community. He also knows a great deal about the challenge of having the -whole- staff onboard, the organisational shifts it does imply and most importantly where pitfalls and opportunities are.
SARAH BRIGGS Senior Marketing Manager, Tate, London Sarah Briggs is Senior Marketing Manager at Tate and works on marketing strategy across the organisation. She was part of the communications team that launched Tate Modern - now the most popular modern art museum in the world - and the opening of the Centenary Development at Tate Britain. She managed the campaign for the recent Francis Bacon exhibition at Tate Britain and developed Tate Families and Young Tate, targeting new audiences for the galleries, and working with young people to create their own brand and marketing campaigns. She is currently leading on Tate's audience research strategy. Prior to joining Tate, she worked at the Hayward Gallery and began her career at the Victoria & Albert Museum. She has a degree in Design History, a post-graduate Diploma in Marketing from the Chartered Institute of Marketing and is a former AMA Mentor. Recent publications include a Tate Modern case study contribution to Museum Strategy and Marketing, Kotler & Kotler, Jossey-Bass 2008 (2nd edition) and 'Fresh Eyes: attracting and sustaining young visitors to Tate', Journal of Museum Management & Curatorship, Vol 22, No.1, April 2007.
martin barden Head of membership and Ticketing Tate, London Martin Barden is Head of Membership & Ticketing at Tate for its four galleries. His brief includes Ticket Sales and Services, Membership Marketing and Communications, Systems management, and overseeing the Tate Members Charity. He has worked in the arts sector for over 15 years, specialising in CRM and revenue generation. Prior to joining Tate in 2001 Martin worked at the Royal Albert Hall and Sadler's Wells in London. Tate welcomes over seven million visitors per year, with two million ticketed admissions and over 90,000 Members. Martin's vision is to develop sophisticated, direct, enduring business-to-customer relationships by removing barriers and enabling dialogue. His focus is on profitable, coherent sales platforms, efficient services and growing revenues, both at point of sale and on-line.
nadine thompson Director of Communications English National Opera, London Nadine Thompson is Director of Communications at ENO, responsible for media, corporate and internal communications, public affairs and branding, and has overseen a major turnaround in press and public relations for the company. Prior to joining ENO, she worked for Tate from 1999 to 2008, first as Press Officer for Tate Modern prior to and during the launch of the new gallery and subsequently as Head of Communications overseeing press and marketing. Her first role in the visual arts was working for the Royal Academy of Arts as Communications Officer during the period of important exhibitions such as Sensation! and Monet in the 90s. In addition to her work for ENO, she is currently a Director of Cape Farewell, an organisation that believes artists can engage the public in climate change and which brings together artists - such as Rachel Whiteread and Ian McEwan - and scientists and educators for a series of expeditions to the Arctic.