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| Marketing & Public Relations
ICOM MPR Annual Conference 2008: Communicating Cultural Heritage to the Young
2 - 7 November 2008 ICOM MPR (The internationsl Committee for PR and Marketing) in close cooperation with ICOM Brazil offers a conference in Paraty and Rio de Janeiro in Brazil. Communicating Cultural Heritage to the YoungThe main theme of this conference is devoted to improve museums' communication activities towards children and young people. Museums have long tradition in attracting school children. But how can museums and heritage sites reach out to and encourage individual children and young people? Which impressions do children and young people have about museums and heritage sites? Which are the ethical aspects of reaching out to children? These are some of the questions that will be discussed during this conference. A programme is being developed, and will be presented on this site in near future. Encouraging Museum Communications World WideA second topic to be enlightened at the conference is how to improve museums communications. Discussions will be made on how to raise the awareness of ICOM and to stimulate efforts related to communications strategies in museums and heritage organisations especially in Brazil and Latin-America, but also the rest of the world. The conference is divided in two parts. 2 - 5 November will take place in the lovely colonial town Paraty, approx 4 hours from Rio and 6 hours from São Paulo. 6 November will be a day of excursion and transfer to Rio de Janeiro. 7 November will take place in Rio de Janeiro, in Museu Histórico Nacional. The core components of the first part of the conference will be discussed with museum people from Rio de Janeiro, and new topics will be enlightened. More information about the conference is available on our website: www.mpr.icom.museum With our very best wishes, Carlos Roberto F. Brandão Paal Mork |
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