Simon McQuiggan

Managing Partner
Muse, London

Simon started his career as a Graduate Trainee at Nestlé, one of the
worlds most highly regarded Marketing organisations, where he became
Nescafé brand manager. His desire to work on lifestyle brands took
him to inBev, the worlds biggest brewer, managing brands such as Heineken
and Stella Artois, eventually becoming Marketing Director, which was
preceded by a spell at London Business School. He then joined IPG, the global
Marketing Services group, as Managing Director of their strategy business,
LoweBrand, where he was also a group board member.

He is a founder of the Solomon Group, working day to day in Muse, their strategy
consultancy, where he deals with a variety of cultural venues, such as British Museum,
Southbank Centre, V&A, National Gallery, and Natural History Museum.
He has worked on over 40 Museum and Gallery projects dealing with issues
as diverse as audience insight, campaign planning, exhibition attendance forecasting
and advertising evaluation. 

ANDREW MCINTYRE

Senior Consultant / Director,
Morris Hargreaves McIntyre

Andrew's work focuses on helping arts organisations to have a deeper understanding
of audiences: their motives, needs, perceptions, attitudes, behaviours and responses.
Beyond evaluation, this insight is a catalyst for organisational change that is driven by
artistic objectives but focus on audience outcome.

Andrew is a popular speaker and trainer, giving arts professionals real insights into
the mind of the audience, a toolkit of skills and techniques and the inspiration and
confidence to try them out.

Andrew has served as Chair of the Visitor Studies Group UK and teaches  and
lectures widely. A guest lecturer at Goldsmiths College, London, his recent international
work includes clients in Australia, New Zealand, Portugal, Russia and the United States.