20 registered participants
| | Organisation | Job title | City | Country |
|---|
| Andrew McIntyre | Morris Hargreaves McIntyre | Director | Manchester | United Kingdom |
| Anne Goffart | Royal Museums of Fine Arts of Belgium | Chief Communication & Public Relations | Brussels | Belgium |
| Barbara Wiench | Stiftung museum kunst palast | Marketing & Sponsoring (Head) | Düsseldorf | Germany |
| Carl Grouwet | Stiftung museum kunst palast | Commercial Director | Düsseldorf | Germany |
| Jan-Anders Dam-nielsen | Norwegian Industrial Workers Museum | Director | Rjukan | Norway |
| Petra Ronzani | Haus der kunst | Marketing & development | Munich | Germany |
| Leonore Heemskerk | Conseil regional Nord Pas de Calais | Funding & fundraising | Lille | France |
| Nicole Newman | English National Opera | Director of Development | London | United Kingdom |
| Claudia Bauer | Kunsthalle Wien | Press and marketing (Head) | Vienna | Austria |
| Jane Morris | The Art Newspaper | Editor | London | United Kingdom |
| Patrick Kelly | The Art Newspaper | Marketing Manager | London | United Kingdom |
| Martina Taig | Kunsthistorisches Museum | Head of PR & marketing | Vienna | Austria |
| Georgio Pauen | GMP | Director | Paris | France |
| Jim Richardson | Sumo Museum Branding | Lead Consultant | Newcastle upon Tyne | United Kingdom |
| Françoise Serralta | Peclers | Trend Research Manager | Paris | France |
| Simon McQuiggan | Muse Marketing Strategy | Managing Partner | London | United Kingdom |
| Laurence De Bolle | Musea & Erfgoed Antwerpen | Consultant | Antwerpen | Belgium |
| Fleur-Christine Swoboda | Albertina | Marketing & Communication Manager | Vienna | Austria |
| Eva Engelberger | MUMOK | Press & PR | Vienna | Austria |
| Wolfgang Schreiner | MUMOK | Marketing & communication | Vienna | Austria |
