Communicating the Museum - 2008 - Conference

Participants area

Conference background

Concept

To provide a service for marketing and communication professionals coming from the cultural sector around the world. Since starting in 2000, the Communicating the Museum conference has become the leading international, annual event for museums professionals involved in all types of communication, from marketing to press and audience development and research - all looking for innovative and fresh ideas.

Auditorium at the Reina Sofia, Madrid

Objectives

Architectural bicycle tour, Rotterdam 2006

to present the best practices from outside industries to show how these can be incorporated into the cultural sector
to learn from fellow museum colleagues through interactive sessions
to share and exchange working experiences with other international delegates
to meet business partners
to extend the network
to leave the conference with new ideas and strategies that can be immediately implemented

Speakers of past conferences included:

Stéphane Martin, Directeur, Quai Branly, France
Charles Saumarez Smith, Director of the National Gallery London, UK
Arthur Cohen, CEO of LaPlaca Cohen, USA
Damien Whitmore, Director of Public Programmes, Victoria and Albert Museum, UK
Will Gompertz, Director of Communications, Tate, UK
Jean Marc Terrasse, Auditorium Director, Musée du Louvre, France
Dr Nancy Proctor, Head of Product Development, Antenna Audio, USA
Rose Hiscock, Manager Marketing, Museum Victoria, Australia
Mario Tascon, Director of Contents, El Pais.com, Spain
Marc Sands, Marketing Director, The Guardian, UK
Ed de Heer, Director, Rembandthuis, The Netherlands
Mark Harrison, Head of Multiplatform, Innovation and Development, BBC Studios, UK
Gail Dexter Lord, Lord Cultural Resources, Canada
Thomas Girst, Head of Cultural Communications, BMW Group, Germany

Themes & Cities

2000	Visual Identity	Paris - UCAD/Louvre	15 delegates
2001	New Spaces	Paris - UCAD/Louvre	51 delegates
2003	Branding	Paris - British Embassy	102 delegates
2004	Permanent Collection	Valencia - IVAM	126 delegates
2005	Ideal Exhibition	Turin - Palazzo Reale	235 delegates
2006	Building Partnerships	Rotterdam - Wereldmuseum	201 delegates
2007	New Media	Madrid - Paseo del Arte	243 delegates

The co-founders

Corinne Estrada

Corinne is the founder and the managing director of Agenda. Started in 1995 as an international ticketing agency specialised in museums, Agenda grew to become a European communication firm offering high quality services to its ever growing client base. Corinne's 15-year professional experience includes successful projects in arts and culture, tourism, and entertainment. She also teaches International Marketing at the Ecole d'Economie Art et de Communication.

Damien Whitmore

Damien Whitmore has worked in the arts and media for nearly 20 years, having been Director of Communications at the Tate Gallery where he was responsible for public relations, marketing and setting up Tate Magazine in 1994. In 2000, he oversaw and directed the complete rebranding of Tate including the hugely successful launch of Tate Modern. Currently Director of Public Programmes at the V&A, Damein oversees the V&A's exhbitions programme and has rebranded the organisation, launched the widely acclaimed V&A Magazine and more than doubled attendance figures.