Communicating the Museum - Vienna 2010 - Speakers

Georgio Pauen Chair of the Conference Founder and Director GMP A stage director by trade, Georgio has explored the corporate world by, in his own words: “moving from the business of theatre to the theatre of business.” Understanding the creative dynamics of the arts and business brings a very distinctive perspective to his work. In business, he is a valued subject matter expert in communication, strategy and leadership. His experience, as a director working in Europe, America and Asia allows him to create common ground between very diverse groups of stakeholders and deliver sensible solutions to complex problems. Georgio works extensively with CEOs to lead and implement successful transformations. He designs, delivers and directs strategic initiatives critical for success including winning critical deals, market entry and product/service positioning. In the corporate world, he works in Consulting, Media, Entertainment, Hospitality, Luxury, Financial Services, Telecommunications, Manufacturing and Design.
Damien Whitmore Director of Public Programmes Victoria and Albert Museum This year our president Damien Whitmore, head of Public Programmes at the Victoria & Albert Museum will start the conference by delivering an inspiring speech about the fundamentals of developing audiences drawing from his experience as directing the complete rebranding of the Tate including the hugely successful launch of the Tate Modern. At the V&A, Damien oversees the museum's exhibition programme and has rebranded the organisation, launched the widely acclaimed V&A magazine and more than doubled attendance figures.
Françoise Serralta Trends and Research Manager PeclersParis Françoise Serralta is in charge of PeclersParis strategic planning and conducts surveys on the evolution of our lifestyles, consumer trends and strategic orientations. She also oversees publications, especially Futur's, PeclersParis most forward looking tool box : a key to innovation to understand evolving societal values and anticipate future consumers behaviours while offering a 'look and feel' tangible recommandations With more than 30 years of experience within the agency Françoise has been instrumental in varied areas for clients as prestigious as Renault, Saint-Gobain, les vins de Loire, LVMH, ADP, Cocal Cola and so on. Françoise lectures widely across the globe
Simon McQuiggan Managing Partner Muse, London Simon started his career as a Graduate Trainee at Nestlé, one of the worlds most highly regarded Marketing organisations, where he became Nescafé brand manager. His desire to work on lifestyle brands took him to inBev, the worlds biggest brewer, managing brands such as Heineken and Stella Artois, eventually becoming Marketing Director, which was preceded by a spell at London Business School. He then joined IPG, the global Marketing Services group, as Managing Director of their strategy business, LoweBrand, where he was also a group board member. He is a founder of the Solomon Group, working day to day in Muse, their strategy consultancy, where he deals with a variety of cultural venues, such as British Museum, Southbank Centre, V&A, National Gallery, and Natural History Museum. He has worked on over 40 Museum and Gallery projects dealing with issues as diverse as audience insight, campaign planning, exhibition attendance forecasting and advertising evaluation.
ANDREW MCINTYRE Senior Consultant / Director, Morris Hargreaves McIntyre Andrew's work focuses on helping arts organisations to have a deeper understanding of audiences: their motives, needs, perceptions, attitudes, behaviours and responses. Beyond evaluation, this insight is a catalyst for organisational change that is driven by artistic objectives but focus on audience outcome. Andrew is a popular speaker and trainer, giving arts professionals real insights into the mind of the audience, a toolkit of skills and techniques and the inspiration and confidence to try them out. Andrew has served as Chair of the Visitor Studies Group UK and teaches and lectures widely. A guest lecturer at Goldsmiths College, London, his recent international work includes clients in Australia, New Zealand, Portugal, Russia and the United States.