CTM'10 FULL LIST OF SPEAKERS

Georgio Pauen

Chair of the Conference

Founder and Director
GMP

Damien Whitmore

Director of Public Programmes
Victoria and Albert Museum

This year our president Damien Whitmore, head of Public Programmes
at the Victoria & Albert Museum will start the conference by delivering
an inspiring speech about the fundamentals of developing audiences
drawing from his experience as directing the complete rebranding of the
Tate including the hugely successful launch of the Tate Modern.

At the V&A, Damien oversees the museum's exhibition programme and
has rebranded the organisation, launched the widely acclaimed V&A
magazine and more than doubled attendance figures.

Françoise Serralta

Trends and Research Manager
PeclersParis

Françoise Serralta is in charge of PeclersParis strategic planning and conducts
surveys on the evolution of our lifestyles, consumer trends and strategic
orientations.

She also oversees publications, especially Futur's, PeclersParis most
forward looking tool box : a key to innovation to understand evolving societal
values and anticipate future consumers behaviours while offering a 'look
and feel' tangible recommandations

With more than 30 years of experience within the agency Françoise has
been instrumental for a vast array of prestigious clients in areas
as diverse as luxury, industry, software or the wine business.

Françoise lectures widely across the globe

Simon McQuiggan

Managing Partner
Muse, London

Simon started his career as a Graduate Trainee at Nestlé, one of the
worlds most highly regarded Marketing organisations, where he became
Nescafé brand manager. His desire to work on lifestyle brands took
him to inBev, the worlds biggest brewer, managing brands such as Heineken
and Stella Artois, eventually becoming Marketing Director, which was
preceded by a spell at London Business School. He then joined IPG, the global
Marketing Services group, as Managing Director of their strategy business,
LoweBrand, where he was also a group board member.

He is a founder of the Solomon Group, working day to day in Muse, their strategy
consultancy, where he deals with a variety of cultural venues, such as British Museum,
Southbank Centre, V&A, National Gallery, and Natural History Museum.
He has worked on over 40 Museum and Gallery projects dealing with issues
as diverse as audience insight, campaign planning, exhibition attendance forecasting
and advertising evaluation. 

ANDREW MCINTYRE

Senior Consultant / Director,
Morris Hargreaves McIntyre

Andrew's work focuses on helping arts organisations to have a deeper understanding
of audiences: their motives, needs, perceptions, attitudes, behaviours and responses.
Beyond evaluation, this insight is a catalyst for organisational change that is driven by
artistic objectives but focus on audience outcome.

Andrew is a popular speaker and trainer, giving arts professionals real insights into
the mind of the audience, a toolkit of skills and techniques and the inspiration and
confidence to try them out.

Andrew has served as Chair of the Visitor Studies Group UK and teaches  and
lectures widely. A guest lecturer at Goldsmiths College, London, his recent international
work includes clients in Australia, New Zealand, Portugal, Russia and the United States.

SAMUEL BAUSSON

Webmaster,
Museum of Natural History, Toulouse

Samuel  has been the webmaster of the Natural History Museum of Toulouse
for 3 years and counting. He was interested in both Anthropology and web design
from very early on in his life, attending Grinnell College (Iowa) where he already started
combining the two, thus paving the way for his future job as a developer of interactive
sharing platforms on ideas, arts and science.

Samuel has worked in several institutions including the French Ministry of Culture in 1998
before joining the 'Museum'

Since 2007 Samuel has been instrumental in putting the Museum on its social media rails,
foreseeing the  great opportunity  of engaging  online visitors, many of whom are not
regular onsite visitors for a mid-size institution willing to significantly raise its profile.

After 2 years of trials and errors, he has thoughts to share on what it takes to
migrate institutions to those platforms, to listen to and negociate an audible voice in
the global conversation, to foster a vibrant online community. He also knows a great
deal about the challenge of having the -whole- staff onboard, the organisational
shifts it does imply and most importantly where pitfalls and opportunities are.

SARAH BRIGGS

Senior Marketing Manager,
Tate, London

Sarah Briggs is Senior Marketing Manager at Tate and works on marketing strategy
across the organisation. She was part of the communications team that launched
Tate Modern - now the most popular modern art museum in the world - and
the opening of the Centenary Development at Tate Britain. She managed the campaign
for the recent Francis Bacon exhibition at Tate Britain and developed Tate Families and
Young Tate, targeting new audiences for the galleries, and working with young people
to create their own brand and marketing campaigns. She is currently leading on
Tate's audience research strategy.

martin barden

Head of membership and Ticketing
Tate, London

Martin Barden is Head of Membership & Ticketing at Tate for its four galleries.
His brief includes Ticket Sales and Services, Membership Marketing and Communications,
Systems management, and overseeing the Tate Members Charity.

He has worked in the arts sector for over 15 years, specialising in CRM and revenue
generation. Prior to joining Tate in 2001 Martin worked at the Royal Albert Hall and
Sadler's Wells in London. Tate welcomes over seven million visitors per year, with
two million ticketed admissions and over 90,000 Members. Martin's vision is
to develop sophisticated, direct, enduring business-to-customer relationships by
removing barriers and enabling dialogue. His focus is on profitable, coherent sales
platforms, efficient services and growing revenues, both at point of sale and on-line.

nadine thompson

Director of Communications
English National Opera, London

Nadine Thompson is Director of Communications at ENO, responsible for
media, corporate and internal communications, public affairs and branding, and has
overseen a major turnaround in press and public relations for the company.
Prior to joining ENO, she worked for Tate from 1999 to 2008, first as Press Officer for
Tate Modern prior to and during the launch of the new gallery and subsequently as
Head of Communications overseeing press and marketing. Her first role in the visual arts
was working for the Royal Academy of Arts as Communications Officer during the period
of important exhibitions such as Sensation! and Monet in the 90s.
In addition to her work for ENO, she is currently a Director of Cape Farewell, an organisation that believes artists can engage the public in climate change and which brings together artists - such as Rachel Whiteread and Ian McEwan - and scientists and educators for a series of expeditions to the Arctic.