Registration

 

 

Georgio Pauen

Chair of the Conference

Founder and Director
GMP

A stage director by trade, Georgio has explored the corporate
world by, in his own words:  “moving from the business of theatre
to the theatre of business.”  Understanding the creative dynamics of
the arts and business brings a very distinctive perspective to his work.

In business, he is a valued subject matter expert in communication,
strategy and leadership.  His experience, as a director working in Europe,
America and Asia allows him to create common ground between very
diverse groups of stakeholders and deliver sensible solutions to complex
problems. 

Georgio works extensively with CEOs to lead and implement successful
transformations. He designs, delivers and directs strategic initiatives
critical for success including winning critical deals, market entry and
product/service positioning. 

In the corporate world, he works in Consulting, Media, Entertainment,
Hospitality, Luxury, Financial Services, Telecommunications,  Manufacturing
and Design.

Damien Whitmore

Director of Public Programmes
Victoria and Albert Museum

This year our president Damien Whitmore, head of Public Programmes
at the Victoria & Albert Museum will start the conference by delivering
an inspiring speech about the fundamentals of developing audiences
drawing from his experience as directing the complete rebranding of the
Tate including the hugely successful launch of the Tate Modern.

At the V&A, Damien oversees the museum's exhibition programme and
has rebranded the organisation, launched the widely acclaimed V&A
magazine and more than doubled attendance figures.

Françoise Serralta

Trends and Research Manager
PeclersParis


Françoise Serralta is in charge of PeclersParis strategic planning and conducts
surveys on the evolution of our lifestyles, consumer trends and strategic
orientations.

She also oversees publications, especially Futur's, PeclersParis most
forward looking tool box : a key to innovation to understand evolving societal
values and anticipate future consumers behaviours while offering a 'look
and feel' tangible recommandations

With more than 30 years of experience within the agency Françoise has
been instrumental in varied areas for clients as prestigious as Renault,
Saint-Gobain, les vins de Loire, LVMH, ADP, Cocal Cola and so on.

Françoise lectures widely across the globe

Simon McQuiggan

Managing Partner
Muse, London

Simon started his career as a Graduate Trainee at Nestlé, one of the
worlds most highly regarded Marketing organisations, where he became
Nescafé brand manager. His desire to work on lifestyle brands took
him to inBev, the worlds biggest brewer, managing brands such as Heineken
and Stella Artois, eventually becoming Marketing Director, which was
preceded by a spell at London Business School. He then joined IPG, the global
Marketing Services group, as Managing Director of their strategy business,
LoweBrand, where he was also a group board member.

He is a founder of the Solomon Group, working day to day in Muse, their strategy
consultancy, where he deals with a variety of cultural venues, such as British Museum,
Southbank Centre, V&A, National Gallery, and Natural History Museum.
He has worked on over 40 Museum and Gallery projects dealing with issues
as diverse as audience insight, campaign planning, exhibition attendance forecasting
and advertising evaluation. 

 

 

 

 

ANDREW MCINTYRE

Senior Consultant / Director,
Morris Hargreaves McIntyre

Andrew's work focuses on helping arts organisations to have a deeper understanding
of audiences: their motives, needs, perceptions, attitudes, behaviours and responses.
Beyond evaluation, this insight is a catalyst for organisational change that is driven by
artistic objectives but focus on audience outcome.

Andrew is a popular speaker and trainer, giving arts professionals real insights into
the mind of the audience, a toolkit of skills and techniques and the inspiration and
confidence to try them out.

Andrew has served as Chair of the Visitor Studies Group UK and teaches  and
lectures widely. A guest lecturer at Goldsmiths College, London, his recent international
work includes clients in Australia, New Zealand, Portugal, Russia and the United States.